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"My name is Beauty Thief!"
—Haru Okumura, Persona 5

Haru Okumura is a playable character from Persona 5. She is a wealthy girl who attends Shujin Academy, and is secretly a Phantom Thief.

AppearancesEdit

DesignEdit

Haru has chin-length curly light auburn hair and brown eyes. She is taller than Futaba, but shorter than Ann and Makoto.

She wears her winter school's uniform modified to her taste; a pink turtleneck cardigan with short puffed sleeves and a long-sleeved white shirt underneath. The cardigan is zipped open up to her navel, and has two large pockets on the front. She wears the standard black and red tartan skirt, white tights with a black flower pattern and black Mary Jane shoes.

Her summer school uniform retains her skirt and shoes, but she wears a light purple knitted sleeveless turtleneck sweater with a dark purple ribbon around her waist and white loose socks.

Her summer casual outfit is a transparent greenish white collar dress underneath the white tank top, white pantyhose and cream pumps.

Her winter outfit is a white dress shirt with a dark blue ribbon, pale green fluffy coat, pink skirt, white tights and brown shoes.

Her Thief outfit consists of a dark purple cavalier hat with a feather plume tucked into a royal purple hatband, a long-sleeved pale pink blouse with a white neck jabot (held there by a red gem pin), a black corset vest with gold buttons, bloomers that match her hatband, black pantyhose, a holster belt carrying ammo and lace-up pumps. Her mask and gloves are black and violet, respectively.

In the upcoming Persona 5: Dancing Star Night, her outfit resembles a ballerina. It consists of a black corset with puffy bright pink short transparent sleeves, a white tutu under her Shujin Academy skirt, white tights and black ballet shoes with heels. She also wears black lace gloves with a matching choker and a red ribbon tied on top of her head.

PersonalityEdit

"My heart has been set. You should know... I am no longer your subservient puppet!"
—Haru Okumura, Persona 5
Persona 5 The Sheltered Haru Okumura Wants to Break Free!

Persona 5 The Sheltered Haru Okumura Wants to Break Free!

Haru trailer.

Haru is polite and has good communication and observational skills. She grew up surrounded by elegance and splendor. She finds it difficult to differentiate between who truly values her as a friend, and who merely wants to use her for her family's status. This includes not only friends, but adults and teachers as well; it seemed like everyone smiled at her for their own personal gain.

After meeting and joining the Phantom Thieves, Haru becomes passionate and rebellious, eventually learning how to properly convey her feelings and connect with others. Getting mixed up with the Phantom Thieves helps her learn how to break out and fly free from her subservient chains.

In her spare time, she enjoys tending to her garden. Despite her gentle personality, however, she admits she feels excited when Shadows beg for their life, and also says that cutting down enemies as they approach is a thrill, hinting she is somewhat sadistic.[1][2][3] Also, after a battle, Haru may say something along the lines of, "Phew, I need more of that!"

Profile Edit

Persona 5Edit

"So, I'm not even allowed to decide where I live, am I?"
—Haru Okumura, Persona 5

Haru is a third year student in Shujin Academy and the daughter of the president of Okumura Foods. Haru has been forced into an arranged marriage with the son of a prospective associate of her father's, Sugimura, whom she despises for his controlling and abusive nature.

She is first seen inside of her car in an anime cutscene during the fireworks festival in summer.

Fifth Heist: Kunikazu OkumuraEdit

She first met Morgana by coincidence, seeing him wandering the street after his falling out with the Phantom Thieves. After approaching him, she was consequently dragged into her father's Palace, wherein she awakened to her Persona. However, her Persona lacked the power the Phantom Thieves' had. Not wanting to get married, she decided to work with Morgana to change her father's heart.

HaruAppears

Haru appears with a front-flip.

The Thieves encounter Haru within Okumura's Palace. Morgana introduces Haru as the "Beauty Thief," to which she plays along. She and Morgana then challenge the Phantom Thieves to a competition to see who can get the treasure first, which quickly ends disastrously with Haru experiencing stage fright the first time she meets the Phantom Thieves, and blundering into a room packed with alert Shadows. This leads to a petty chase in Mementos where she accidentally crashes Morgana.

The protagonist then meets Haru again at school, where Makoto Niijima confirms her identity as the Beauty Thief whom they met at Okumura's Palace earlier. Makoto tries to convince Haru to cooperate with them since they are also after her father, but Haru rejects her proposal, refusing to work with a group that does not know its own path and insists she will only work with Morgana since he gave her a means to make her father atone for his transgressions. However, when the party sees Sugimura grab her by the arm and kick Morgana, Haru finally reveals that the true reason she wants to change her father's heart is not to redeem him, but to escape the marriage he had arranged for her. Finally being honest with herself, she and Morgana decide to team up with the Phantom Thieves.

Persona 5 - Haru's Awakening

Persona 5 - Haru's Awakening

Haru facing cognitive Sugimura.

Haru accompanies the Phantom Thieves into her father's Palace, but Morgana warns her that her Persona has not yet taken full form, and she is thus not able to fight. During a confrontation with her father's Shadow, the cognitive version of Sugimura adds that he no longer desires Haru as his wife, only for Kunikazu to add that he may have Haru as his sexual plaything instead, so long as Kunikazu gets what he wants out of the deal. Outraged and betrayed, Haru's Persona Milady takes shape, and she defeats the cognitive version of her fiancé.

Proceeding further into the Palace forces Haru to realize how her father exploits his workers and even views the company itself as a means to an end. Despite this, when Haru confronts her father, he is able to manipulate her by pretending to apologize, luring all of the other Thieves besides her into a trap.

After the battle, Kunikazu apologizes and promises to make amends, including rescinding the marriage offer to Sugimura. He reveals that he hired someone else to carry out the mental shutdowns, but the group is forced to escape before he can say who. Once the true form of the Treasure is revealed to be a plastic model, Haru tells the group that her father's bitterness over his father's benevolent but misguided management of his business caused him to become ruthless.

Kunikazu holds a press conference apologizing for his misdeeds, but before he can reveal the identity of his associates in the conspiracy, he suffers a mental shutdown and dies, with his death being used by the Conspiracy to frame the Phantom Thieves.

After taking a few days off from school in order to mourn her father and deal with company-related business, Haru returns around the time of midterms, and reveals that Sae Niijima investigated the Okumura residence and Shujin Academy, finding a calling card for the principal in the latter location.

During the infiltration into Shido's Palace, Haru uses her connection to Kunikazu to convince the cognitive version of the president of a TV station to grant her his letter of introduction, and thus access to the treasure chamber. Unfortunately, when the president informs Haru that Kunikazu was killed because his misdeeds made him a liability to the conspiracy, and the president broadcasted the moment of Kunikazu's mental shutdown for higher ratings, Haru is enraged and demands an apology, leading to a battle.

After the battle with Goro Akechi, Haru tells Akechi that while she will never forgive him for killing her father, she can understand his feelings and tries to convince him to change Masayoshi Shido's heart together. After defeating Shido, Haru notes that she believes that she has avenged her father.

Like the rest of the party, Haru's spirit is nearly broken when she is briefly erased from existence, but she regains her resolve with the protagonist's support and helps him win in the end.

During the quest to free the protagonist, Haru offers to contact her father's associates to ask for their help in this endeavor. In the end, Haru asks the others for help on the behalf of a friend, likely someone outside the group.

If the protagonist does not complete Okumura's Palace in time, Haru will be forced to marry her fiancé, and the protagonist is arrested after the police recieve an anonymous tip that he is the leader of the Phantom Thieves. As with the other "time-out" bad endings, it is revealed that this is a false recollection caused by the protagonist being heavily drugged during Sae's interrogation. She leaves to let him collect himself, at which point Akechi takes the opportunity to assassinate him.

ConfidantEdit

"It seems you were probing into a certain conglomerate. There's the possibility you even infiltrated their company building. Perhaps some sort of connection... ...Tell me about this person!"
—Sae Niijima talking about Haru Okumura, Persona 5

Haru's Confidant can be unlocked on October 30th. Starting her Confidant will allow the protagonist to harvest vegetables with her on the roof of Shujin Academy. However, the player needs maxed Proficiency to be able to advance the Confidant past rank 1. The vegetables grown are consumables that the party can use in dungeons to restore SP. Maxing this Confidant makes Milady evolve into Astarte and unlocks the fusion of Mother Harlot.

Haru's Confidant revolves around her trying to become more involved in Okumura Foods by developing ways to use the produce she grows in order to eventually create a café chain much like her grandfather once did. She brings her first batch to Sojiro Sakura who states that the vegetable quality is impressive for home grown produce, but hardly of quality suited for a business chain. It also deals with Haru having to deal with the fallout of her father's death, including people trying to take advantage of her as a large stakeholder for Okumura Foods as well as Sugimura who threatens her with their marriage agreement made with her father previously, which he states is still legally binding despite his death.

Near its climax, Haru grows her own coffee beans and vegetables and presents it to the new stand-in president Takakura. She makes it clear to him that her father's death as well as his schemes caused her to lose a lot of trust in the officials of the company, including Takakura himself. With the protagonist there when she presents her coffee to Takakura, she musters the courage to tell Takakura of what she intends to do with the company once she is able. Takakura comments that the coffee that she grew and brewed were similar to the one her grandfather once made, which is the reason why he joined the company in the first place. Takakura sees Haru's resolve and states that he wishes to turn Okumura Foods back the way it was before Kunikazu's changes, making it a company that customers and employees will both enjoy. He extends an invitation to Haru to come to the next company meeting as means of resolving issues of company trust among the administration, and to help be a guide in bringing Okumura Foods back on the right path. Haru accepts.

Takakura also brings up the matter of her marriage contract with Sugimura, stating that there is no formal legal deal requiring the two be wed if she does not desire it. Haru politely, but firmly, tells Takakura to annul the marriage agreement between the two, formally ending the prospect of her marriage to Sugimura. Haru's resolve strengthens from being able to speak her mind to President Takakura, and he even drops a comment that she must be close with the protagonist since she brought him along to tell him all this. Alone, the protagonist can choose whether he wishes to support her as a boyfriend or just as a close friend.

Regardless of the outcome of the protagonist's choice, during the final Confidant Rank, Haru reveals that she did attend the company meeting and was able to speak her mind to the administration. She reveals that she plans to attend college to get the skills necessary in order to open the café chain she dreams of. In the meantime, she resolves to remain a supporter of the protagonist's ambitions as a fellow Phantom Thief.

Haru's farewell gift after maxing her Confidant is the Dyed Hankerchief, allowing the protagonist access to Soil Improvement once her Confidant has been established in New Game+. If the protagonist pursues a romantic relationship with Haru, she will give the protagonist a Hat on Christmas, allowing the protagonist to earn more points when using an Empress Persona during their Confidant in NG+, and Haru's Chocolate on Valentines Day, which fully restores SP to one ally when consumed.

RankAbilityDescription
1CultivationAllows you to grow vegetables with Haru on the Shujin Academy rooftop.
2Baton PassAllows you to pass your turn over to other Baton Pass users after a 1 More.
3Follow UpChance to perform a follow-up attack if Joker's attack does not down the enemy.
4Celeb TalkChance to step in after Shadow negotiation fails, allowing a retry.
5Bumper CropIncreases the total vegetable yield of a single harvest.
6Harisen RecoveryChance to cure status ailments inflicted upon party members.
7Soil ImprovementDecreases the total amount of time it takes to cultivate vegetables.
8EndureChance to withstand an otherwise fatal attack with 1 HP remaining.
9ProtectChance to shield Joker from an otherwise fatal attack.
10Second AwakeningTransforms her Persona into a mythological trickster.

Persona 5 The Animation Edit

Haru makes a brief appearance in the second episode tending to the garden.

Battle QuotesEdit

Quotes video: https://www.youtube.com/watch?v=SKOY2Xavtn0

  • "Persona!" (Summoning Persona)
  • "Perrrrsonaaaa!" (Summoning Persona)
  • "Come!" (Summoning Persona)
  • "Behold!" (Milady / Astarte casting skill)
  • "Milady! / Astarte!" (Exploiting an enemy's weakness with Persona skill)
  • "Rush them, Milady!" (Exploiting an enemy's weakness with Persona skill)
  • "Astarte, descend!" (Exploiting an enemy's weakness with Persona skill)
  • "It's still alive!" (Leaving the enemy alive)
  • "Someone, finish it off!" (Leaving the enemy alive)
  • "That's right!" (When using an item)
  • "Dodging!" (Dodging enemy attack)
  • "We can't miss this chance!" (Initiating All-out Attack)
  • "Time to punish them!" (Initiating All-out Attack)
  • "Good choice." (Initiating All-out Attack)
  • "Wasn't that graceful?" (All-Out Attack finishing touch)
  • "So much for them." (All-Out Attack finishing touch)
  • "Coup De Grâce!" (All-Out Attack finishing touch)
  • "Thank you so much!" (When someone heals her)
  • "Much obliged!" (When someone heals her)
  • "Thank you!" (When revived)
  • "Yes, I'll do my best!" (Tactics changed to Act Freely)
  • "Understood. Full power!" (Tactics changed to Full Assault)
  • "I'll save my strength, right?" (Tactics changed to Conserve SP)
  • "I'll keep my health in mind." (Tactics changed to Heal/Support)
  • "I'm listening, Leader." (Tactics changed to Direct Command)
  • "How's this? Painful?" (Attacking normally)

GalleryEdit

Persona 5
 
Haru cut-in
Haru's Close Up.
 
Haru Text Icon
Haru's text icon.
 
Haru Confidant Icon
Haru's Confidant icon.
 
HaruConceptArt1
Concept art.
 
HaruConceptArt2
Concept art.
 
HaruNorm1
Concept art.
 
HaruNorm2
Concept art.
 
NoirDesign
Noir concept art.
 
P5 cinematic expressions of Haru Okumura
Cinematic expressions concept artwork.
 
PERSONA5 package visual
Illustration of the main members of Phantom Thieves of Hearts.
 
PERSONA5 20th Anniversary package visual of the ''Phantom Thieves of Hearts''
Illustration of the main members of Phantom Thieves of Hearts.
 
Phantom Thieves of Heart Group 2 P5
Illustration of the main members of Phantom Thieves of Hearts.
 
ThievesLeft
Illustration of the main members of Phantom Thieves of Hearts.
 
Persona 5 Official Design Work key visual by Shigenori Soejima
Illustration of Haru and the others by Shigenori Soejima.
 
Illustration of Phantom Theives of Heart for P5 Maniax User Handbook Cover Illustration
Persona 5 Maniax User Handbook Cover Illustration of Phantom Thieves of Hearts
 
Haru theme
Theme.
 
Morgana Defending Haru
Haru being threatened by her fiance Sugimura.
 
P5 Bishoujo Kaito
A wild Haru appears.
 
P5 Bishoujo wearing her cat burglar outfit
Haru with Morgana.
 
Haru and Milady
Haru and her Persona, Milady.
 
Haru revenge
Haru angered.
 
P5 The Thief using her axe
Haru using her halberd.
 
P5 Bishoujo firing her gun
Haru firing her grenade launchers.
 
Haru All Out
All-Out Attack portrait.
 
Haru's Finishing Touch
All-Out Attack finishing touch.
 
HaruUniform
Haru image.
 
YusukeHaru
Yusuke and Haru.
 
Haru happy
Haru.
 
P5 Famitsu Scan Haru talking to someone
Haru with her fiance Sugimura.
 
Harem
Haru after Valentine's Day.
 
HaruHoldsMorgana
Morgana with Haru.
 
HaruCredits
Haru in the credits.
Persona 5 Portraits
 
P5 portrait of Haru Okumura
Haru Okumura's portrait
 
P5 portrait of Haru Okumura's phantom thief outfit
Haru's Noir outfit
 
P5 portrait of Haru Okumura's phantom thief outfit without mask
Haru's Noir outfit without mask
 
P5 portrait of Haru Okumura's summer school uniform
Haru's summer clothes
 
P5 portrait of Haru Okumura's gym uniform
Haru's gym uniform
 
P5 portrait of Haru Okumura's summer attire
Haru's summer school attire
 
P5 portrait of Haru Okumura's winter attire
Haru's winter attire
 
P5 portrait of Haru Okumura's swimsuit
Haru's swimsuit
 
Haru Normal Cut-in
Haru happy cut-in
 
Haru Determinated Cut-in
Haru determined cut-in
 
Haru Angry Cut-in 1
Haru serious cut-in
 
Haru Angry Cut-in 2
Haru angry cut-in
 
Haru Unamused Cut-in
Haru annoyed cut-in
 
Haru Surprised Cut-in
Haru surprised cut-in
 
Haru Injured Cut-in
Haru harmed cut-in
Persona 5 (Manga)
 
P5CharacterAnthology
Persona 5 Character Anthology
 
CharacterAnthologyArt
Illustration by Persona Q: Side P4 manga author Mizunomoto
Persona 5 Costumes
 
Haru-Winter-School
Shujin Winter School Uniform
 
Haru-Winter-Clothes
Winter Casual Wear
 
Haru-Summer-Clothes
Summer Casual Wear
 
Haru-Summer-School
Shujin Summer School Uniform
 
Haru-P1-Costume
 
Haru-P2-Costume
 
Haru-P3-Costume
Gekkoukan High School Uniform (DLC)
 
Haru-P4-Costume
Yasogami High School Uniform (DLC)
 
Haru-P4D-Costume
 
Haru-P4AU-Costume
Persona 4 Arena Shadow Operation Outfit (DLC)
 
Haru-SMT-if...-Costume
Karukozaka High School Uniform (DLC)
 
Haru-SMT-IV-Costume
Shin Megami Tensei IV Costume (DLC)
 
Haru-Swimsuit
Swimsuit (DLC)
 
Haru-Raidou-Costume
 
Haru-Catherine-Costume
Catherine Costume (Erica) (DLC)
 
Haru-Maid-Costume
Maid Uniform (DLC)
 
Haru-Christmas
Christmas Costume (DLC)
Persona 5 The Animation
 
P5A visual key art of Haru Okumura
Visual art of Haru Okumura
 
P5A Haru Okumura Concept Art 1
Concept art of Haru Okumura
 
P5A Haru Okumura Concept Art 2
Concept art of Haru Okumura (2)
 
P5A x SHIBUYA109
Persona 5 x SHIBUYA109 artwork
Persona 5: Dancing Star Night
 
P5D key visual art
Haru in the key visual art
 
P5D Haru Okumura Initial Outfit
Initial Costume
 
P5D Haru Okumura Winter School Uniform
Shujin Winter School Uniform
 
P5D Haru Okumura Summer School Uniform
Shujin Summer School Uniform
 
P5D Haru Okumura Shujin Gym Uniform
Shujin Gym Uniform
 
P5D Haru Okumura Winter Outfit
Winter Outfit
 
P5D Haru Okumura Summer Outfit
Summer Outfit
 
P5D Haru Okumura Swimsuit Outfit
Swimsuit Outfit
 
P5D Haru Okumura Phantom Thief Outfit
Phantom Thief Noir Costume
 
P5D Haru Okumura maid outfit
Maid Outfit
 
P5D Haru Okumura Velvet Room Outfit
Velvet Room Outfit
 
P5D Haru Okumura Halloween Outfit
Halloween Outfit
 
P5D Haru Okumura Christmas Outfit
Christmas Outfit
 
P5D Haru Okumura High-Cut Armor
High-Cut Armor
 
P5D Haru Okumura Featherman Costume
Featherman Costume
 
P5D Haru Okumura Race Queen DLC
Race Queen Costume
 
P5D Haru Okumura Tae Asakura DLC
Tae Asakura Costume
Tribute Artworks
 
P5 Illustration of the main characters by Akaume (PQ Roundbout illustrator)
Illustration of Haru and her team by Akaume (PQ Roundabout author)
 
P5 Illustration of Haru and Morgana by Oshikiri Rensuke
Illustration of Haru and Morgana by Oshikiri Rensuke (Cartoonist of High School Girl and Pikopiko Shounen)
PERSONA 20th Anniversary Festival
 
Persona 20th Anniversary Commemoration Illustrated, P5, 01

TriviaEdit

  • Haru may be a historical reference to Haru Hiratsuka (平塚 明), a Japanese feminist in the early 1910s. This is further supported by Haru's last name "Okumura" which is the same as Hiratsuka's artist lover, Hiroshi Okumura (奥村 博史).
  • Haru's Personas specialize in Psy skills, which have not appeared in the franchise since Shin Megami Tensei: Devil Summoner.
  • Noir in the Japanese official site is given the title of "Phantom Thieves' Noble Daughter" (怪盗団の御令嬢, Kaitō-dan no goreijō)?, implying she still acts like a wealthy lady during the heist.
XantheExpo

Xanthe as Noir.

  • The deadline for reforming Kunikazu is before Haru's marriage. In the Japanese version, this is written as "x days before Haru's body is sold" (春の身売りまであとX日, Haru no miuri made ato X bi)? which almost looks like "prostitution" (売春, baishun)?.
  • Haru's English voice actress, Xanthe Huynh, cosplayed as Noir while attending Anime Expo 2017.
  • Haru and Makoto share the same Blood Type
  • Haru was originally supposed to be fragile like she's portrayed in her designs, similar to Fuuka Yamagishi.
  • Just like with Makoto Niijima, Goro Akechi, Ryuji Sakamoto, and Ann Takamaki before, the official twitter account for the Persona series posted a "Happy Birthday" message for Haru on December 5, 2017 JST.

Appearances in Other MediaEdit