|In the rural town of Inaba, mysterious murders have been taking place whenever there was fog after heavy rain. There were also rumors about a channel on television airing only at midnight called the Midnight Channel, during which it is said that you can see your soulmate when staring at a turned off TV screen at midnight when it rains. After hearing about a recent unsolved murder which occurred during the fog, the protagonist, Yosuke Hanamura, and Chie Satonaka discuss how each of them had attempted to watch the Midnight Channel and witnessed the murder victim. They later realize that their bodies can phase into the television set as a gateway to enter another world infested with Shadows. Thus begins an adventure to discover the connection between the Midnight Channel and the murders and kidnappings around town.|
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|Yu Narukami is the protagonist of Persona 4, its incarnations, and its sequels. While he is actually an unnamed character in Persona 4, he has the name Yu Narukami in Persona 4 Arena which exists in the same continuity as Persona 4 and remains as his canon title. Yu is a silent protagonist, except for instances where he speaks when summoning a Persona and so on. His personality is ultimately based on the player's actions and decisions.|
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|Persona 4 has wide range of characters the protagonist meets on his travels. These characters all have their own unique personality, and the protagonist will have to deal with them in various ways.|
|The Moon Phase System, which has been in a vast majority of Megami Tensei games, has been replaced with a Weather Forecast system. The game features a more retro style compared to Persona 3.
Persona 4's gameplay and style stays similar to Persona 3's. Persona 4 has kept the social links and dungeon crawling gameplay and it appears to be run on the same engine as its predecessor. Features such as Community (Social Link in English localization,) One More and All-out Attack from Persona 3 return. The glasses, given by Teddie, play an important role in the game, and allow the party to see through the heavy mist inside Mayonaka TV and decrease stamina loss. The pistol-like Evokers of Persona 3 are replaced by tarot cards, which the main characters shatter in order to summon their respective Personas. The battles also have some similarities, such as the one more system, all out attack, and the AI controlled support characters. However, characters can be set to take commands from the player, deviating from Persona 3's system.
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